Home Global Path155

5 Shocking Ways 'It's Only The Smellz' Became A Viral Internet Phenomenon

• minute read
Contents

The phrase "It's Only The Smellz" is one of the most infamously enduring and controversial pieces of internet lexicon, a true relic of early 2010s shock culture. As of December 17, 2025, the line continues to be referenced and memed across various platforms, a testament to its bizarre and shocking origin that cemented its place in digital folklore.

The term’s longevity is fascinating, evolving from a single, unscripted line in an adult film scene into a viral sensation, an Urban Dictionary entry, and even the title of a heavy metal album. This deep dive explores the phrase's explosive history, the star who uttered it, and its unexpected cultural ripple effects across the internet and the music world.

Rocco Siffredi: The Man Behind the Viral Phrase

The phrase's enduring notoriety is inextricably linked to the legendary Italian adult film actor, director, and producer, Rocco Siffredi. His career, spanning decades, is marked by his persona and the specific scene that generated the meme. Here is a brief biographical profile of the figure central to the "It's Only The Smellz" phenomenon:

  • Real Name: Rocco Antonio Tano
  • Born: 4 May 1964
  • Birthplace: Ortona Mare, Italy
  • Nationality: Italian
  • Profession: Adult Film Actor, Director, Producer
  • Active Years: 1980s–Present (with periods of retirement)
  • Notable Works: Over 1,300 film appearances and 500 directorial credits.
  • Meme Origin Film: Rocco's POV 5 (2011)

Siffredi, known for his rough sex scenes and distinct Italian accent, delivered the line that would become the cornerstone of a decade-long meme. The context—a moment of reassurance to his co-star after an anal sex scene—was so shocking and absurd that it instantly transcended its original medium.

The Shocking Origin: Rocco's POV 5 and the Early 2010s Meme Boom

The infamous line originates from a scene in the 2011 adult film, Rocco's POV 5. The specific co-star in the scene was Helena White, though other notable performers in the film included Nomi Melone, Jenny Noel, and Cathy Heaven. The scene featured a moment where, following anal intercourse, Siffredi attempts to convince his partner to perform oral sex, famously assuring her, "It's only smells."

This phrase, delivered with Siffredi’s thick accent, was quickly clipped and shared across the nascent platforms of shock humor and viral content. The phrase’s success was driven by several key factors:

  1. The Shock Value: The explicit and taboo nature of the content made it instantly unforgettable and shareable among groups seeking boundary-pushing humor.
  2. The Delivery: Siffredi’s unique accent and the casual, almost dismissive way he delivered the line turned a moment of potential disgust into a moment of bizarre comedy.
  3. Platform Popularity: The meme gained massive traction on early viral content sites like Efukt and various subreddits on Reddit, where users would share the video clip or simply reference the phrase as a punchline.

The phrase quickly became a shorthand for dismissing or downplaying something disgusting or unpleasant. This cultural phenomenon is a perfect example of how a single, unscripted line from the adult film industry can leak into and permanently alter mainstream internet culture, often discussed in hushed tones or on late-night comedy podcasts like Dr. Drew After Dark, which featured The Booth Boys discussing the meme's notoriety.

The Unexpected Musical Legacy: Fecality's Goregrind Album

Perhaps the most surprising evolution of the "It's Only The Smellz" phrase is its adoption by the Ukrainian goregrind band Fecality. Goregrind, a subgenre of extreme metal that blends death metal and grindcore, is characterized by its explicit, often morbid, and humorous lyrical themes, making the phrase a perfect fit for their aesthetic.

In 2019, the band, which originated in Chernihiv, Ukraine, released their second full-length album, officially titled It's Only Smellz.... The album, which contains 12 tracks, was released on CD format by Eclectic Productions and distributed by labels like Selfmadegod Records.

The album’s tracklist itself serves as a topical authority on the goregrind genre, using the meme's theme to inspire song titles. Key tracks on the album include:

  • "Keep Calm! It's Only Smells"
  • "Wrong Hole Accident"
  • "Scars on Cunt"
  • "Don't Touch My Guitar with Your Fatty Fingers"

The band’s bassist, Dmytro, and the rest of the lineup successfully translated the meme’s dark humor into a brutal musical experience, earning a positive average review score of 93% on metal archives, demonstrating that the phrase, however crude, can inspire genuine artistic expression.

The Topical Authority of a Single, Viral Line

The journey of "It's Only The Smellz" from an explicit film set to a global meme and a metal album highlights a critical aspect of modern internet culture and topical authority. A single, shocking phrase can become a powerful LSI keyword and a cultural touchstone, generating conversation and content across vastly different niches.

The phrase acts as a bridge: connecting the adult film industry with the dark humor of goregrind music and the ephemeral nature of viral memes. Its continued mention in Urban Dictionary entries and its sporadic resurfacing on social media platforms prove its lasting impact. It is a perfect, albeit crude, case study in how content, regardless of its origin, can achieve true virality and cultural permanence. The phrase "it's only the smellz" is a disturbing yet undeniable part of 21st-century digital history.

5 Shocking Ways 'It's Only The Smellz' Became a Viral Internet Phenomenon
it's only the smellz
it's only the smellz

Detail Author:

  • Name : Oscar Gusikowski
  • Username : pfisher
  • Email : xfunk@yahoo.com
  • Birthdate : 1972-11-14
  • Address : 1090 Mills Harbors New Rita, NJ 29082-9253
  • Phone : (740) 301-5538
  • Company : Vandervort, Bartoletti and Gerlach
  • Job : Industrial Safety Engineer
  • Bio : Excepturi accusantium ea odit quae. Vel qui quasi sit fuga recusandae. Veniam aut omnis aut est odit aut autem est. Consequuntur dignissimos mollitia odio in perferendis harum temporibus.

Socials

facebook:

  • url : https://facebook.com/tconsidine
  • username : tconsidine
  • bio : Repellat earum sit quod ullam distinctio explicabo ullam voluptas.
  • followers : 4807
  • following : 2842

instagram:

  • url : https://instagram.com/teresa_id
  • username : teresa_id
  • bio : Qui ut eum sit molestiae. Excepturi quo quidem similique sapiente non. Esse vero quod enim et vel.
  • followers : 1311
  • following : 388

linkedin:

Random Posts