The Ultimate Guide To Rare Beauty PR Email & Influencer Contact: 5 Ways To Get Noticed By Selena Gomez's Brand
As of December 2025, reaching the right contact at Rare Beauty—Selena Gomez’s wildly successful makeup brand—requires more than just a shot-in-the-dark email. The company, which has rapidly become a powerhouse in the beauty industry, is known for its authentic, mission-driven approach, meaning your outreach must align perfectly with their core values and focus on mental health advocacy. This guide breaks down the most current and effective contact points for press, influencers, and business partnerships, moving beyond generic customer service inquiries.
The key to successful outreach is understanding that Rare Beauty routes different inquiries to specialized teams. For general press and influencer pitches, there is a primary, publicly available email. For mission-based collaborations related to the Rare Impact Fund, a completely separate contact is required. Knowing this distinction is the first step in ensuring your email doesn't get lost in the customer service queue.
Rare Beauty Contact List: Official Emails and Key Entities
Rare Beauty, founded by actress and singer Selena Gomez, has quickly distinguished itself not only for its quality products like the Soft Pinch Liquid Blush but also for its commitment to mental health through the Rare Impact Fund. To ensure your pitch lands in the right inbox, here is the essential contact information and a list of key entities to reference for topical authority.
- Primary PR & General Inquiries Email:
hello@rarebeauty.com(This is the most cited email for general pitches, PR list consideration, and basic media relations.) - Rare Impact Fund Partnership Email:
info@rareimpactfund.org(Use this email exclusively for collaborations, grants, or partnerships related to mental health initiatives and the Rare Impact Fund.) - Phone Number (Customer Support/General): 1-888-892-RARE (7273) (Available Monday–Friday, 7 am–4 pm PT.)
- Head Office Address: 222 North Pacific Coast Highway, El Segundo, CA.
Key Rare Beauty Entities for Topical Authority
When crafting your email, referencing the brand’s core entities and values demonstrates a deep understanding of their mission, which is crucial for a brand built on authenticity. Aim to integrate at least a few of these names, values, and products naturally into your pitch.
- Founder: Selena Gomez
- Mission: Mental Health Advocacy, breaking down unrealistic standards of perfection.
- Non-Profit Arm: Rare Impact Fund (which aims to support mental health organizations).
- Key Products: Soft Pinch Liquid Blush, Positive Light Liquid Luminizer, Warm Wishes Effortless Bronzer Sticks.
- Brand Ethos: Authenticity, self-acceptance, and community-oriented marketing.
- Certifications: Leaping Bunny certified (as of April 2024).
- PR/Influencer Strategy Focus: Working with micro-influencers and creators who genuinely use the product.
- Key Personnel (Historical/Internal): Jessica White (VP, PR and Influencer), Manya Wallace (Global PR Director).
- Creative/PR Agencies: Portobello PR (Australian market PR and influencer representation as of June 2024), Fred & Farid Los Angeles (Creative Agency).
5 Proven Strategies to Get on the Rare Beauty PR List
Landing a spot on the coveted Rare Beauty PR list—or securing a collaboration—is less about follower count and more about brand alignment and professionalism. Rare Beauty is known for partnering with micro-influencers and creators who genuinely embody the brand's message. Here are five actionable strategies.
1. Master the 'Hello@RareBeauty.com' Pitch
The general hello@rarebeauty.com email is your primary target for PR list consideration, as it is widely cited as the best contact for pitching. Your email subject line should be clear and professional, such as "Media/Influencer Pitch: [Your Name/Publication] - Rare Routine Feature."
In the body of the email, your focus must be on authenticity. Do not simply ask for free product. Instead, showcase existing content where you have genuinely used and reviewed their products, such as the Soft Pinch Liquid Blush or the Positive Light Liquid Luminizer. Include direct links to your best-performing content that features the brand and clearly state your audience demographics and engagement rates, not just your follower count.
2. Emphasize Alignment with the Rare Impact Fund
Rare Beauty is intrinsically linked to the Rare Impact Fund, which has raised millions for mental health initiatives. Any successful pitch should acknowledge this mission. If you are a media outlet, suggest an interview focusing on the brand’s social impact rather than just a product review. If you are an influencer, discuss how you use your platform to promote mental wellness and self-acceptance, directly mirroring the brand’s ethos. This shows you understand the 'why' behind the makeup.
3. Utilize the Official Partnership Channel
The Rare Beauty website officially directs all PR inquiries to "visit our partnership page." While the exact form may change, this is the company's preferred, streamlined method for collecting professional inquiries. If you can navigate to this specific page (often found in the 'Contact Us' or 'Support' section), prioritize submitting your information there, as it is likely reviewed by the PR team first, before the general email inbox.
For those seeking a more direct collaboration with the brand's non-profit, the dedicated email is info@rareimpactfund.org. This is the correct channel for large-scale corporate social responsibility (CSR) initiatives or non-profit partnerships, not for product PR.
4. Engage Consistently with the #RareRoutine Community
Rare Beauty has successfully built a community-oriented marketing strategy, often featuring creators who use the hashtag #RareRoutine. Before sending a single email, ensure you are consistently tagging @rarebeauty and using brand-relevant hashtags on your social media. The PR team tracks these mentions. If you are already a visible, authentic, and consistent user of their products, your pitch email will carry significantly more weight, as the team will likely recognize your handle.
The brand is known to leverage platforms like Otto AI for its influencer program, which helps them identify and manage partnerships. Being active on social media and aligning with their values is the first step toward being identified by these tools or the in-house team.
5. Tailor Your Pitch to Specific Market Agencies
If you are a media professional or influencer outside of the United States, research the local PR agency handling Rare Beauty in your region. For example, as of mid-2024, Portobello PR was appointed to manage PR, influencers, and events for the Australian market. Sending your pitch directly to the local agency contact will bypass the global queue and shows a high level of professionalism and research. Always search for "[Your Country] Rare Beauty PR agency 2025" to find the most current local representation.
The Difference Between PR and Customer Service
A common mistake is confusing the PR email with customer service. The hello@rarebeauty.com email, while a general contact point, is primarily managed for general inquiries. If you have a question about an order, a damaged product, or a return, you must use the customer support channels on their website or call the toll-free number.
A PR inquiry is a professional offer of mutual benefit: a feature, a collaboration, or an interview. It must be highly personalized and demonstrate a clear understanding of the brand's core values, products, and mission. By using the specific emails and strategies outlined above, you significantly increase your chances of connecting with the right team and successfully partnering with one of the beauty industry’s most talked-about brands.
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