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The Broadus Dynasty: Meet Snoop Dogg's 8 Grandkids, Entrepreneurial Wife, And 4 Children Driving The Family Empire

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The legendary Broadus family is more than just hip-hop royalty; it is a burgeoning business empire driven by a new generation of entrepreneurs and led by a powerful matriarch. As of December 2025, the family is experiencing a major professional shift, with Snoop Dogg's wife, Shante Broadus, stepping into a pivotal new role, while their four children continue to carve out their own legacies in beauty, tech, and entertainment. This article provides the most current and in-depth look at the entire Broadus dynasty, from the newest grandchildren to the multi-million dollar ventures they oversee. The core of Snoop Dogg’s world is his family, a unit that has navigated the complexities of fame for decades. The rapper, born Calvin Cordozar Broadus Jr., has built his personal legacy on a foundation of love and entrepreneurship, ensuring his children and grandchildren have a path to success that extends far beyond music.

The Broadus Family Tree: A Complete Biography and Profile

The Broadus family is a sprawling network of influential figures, spanning three generations and numerous industries. Here is a complete, detailed profile of the immediate family members, including their latest ventures and roles.
  • Snoop Dogg (Calvin Cordozar Broadus Jr.)
    • Born: October 20, 1971
    • Role: Patriarch, Rapper, Media Personality, Entrepreneur (Death Row Records, Dr. Bombay Ice Cream, Snoopermarket)
    • Latest Update: Continues to expand his business portfolio, with his wife taking over management of his major projects.
  • Shante Broadus (Wife)
    • Born: October 30, 1971
    • Role: Matriarch, Businesswoman, Manager (Broadus Family Business)
    • Latest Update: Appointed as Snoop Dogg’s official manager, overseeing his entire portfolio, including the supergroup Mt. Westmore, the Snoop Youth Football League, and Snoopermarket.
  • Cordé Broadus (Eldest Son)
    • Born: August 21, 1994
    • Parents: Snoop Dogg and Shante Broadus
    • Role: Musician, Model, Father
    • Latest Update: Actively pursuing a career in music and modeling, and is a father to several of Snoop’s grandchildren.
  • Cordell Broadus (Son)
    • Born: February 21, 1997
    • Parents: Snoop Dogg and Shante Broadus
    • Role: Creative Director, Entrepreneur, Real Estate Investor
    • Latest Update: Serves as Creative Director for his father’s Dr. Bombay Ice Cream brand. He is also heavily involved in Web3, gaming, and real estate, focusing on bringing Black ownership to the forefront of new industries.
  • Cori Broadus (Daughter)
    • Born: June 22, 1999
    • Parents: Snoop Dogg and Shante Broadus
    • Role: Beauty Entrepreneur, Mental Health Advocate
    • Latest Update: Founder of the inclusive beauty brand CHOC Factory (short for CHOC). In 2024, she announced she is pregnant, meaning Snoop Dogg is set to become a grandfather for the ninth time.
  • Julian Broadus (Son)
    • Born: 1998
    • Parents: Snoop Dogg and Laurie Helmond
    • Role: Executive Director, Tech Entrepreneur
    • Latest Update: Currently the Executive Director of Promotions for Voxel X Network, carving out his own path in the technology and media space.

Shante Broadus: The Boss Lady Taking Over Management

The most significant recent update in the Broadus family business is the elevation of Shante Broadus, Snoop Dogg's high school sweetheart and wife of over two decades, to the role of his official manager. This appointment is not merely symbolic; it places the family matriarch at the helm of a sprawling, multi-faceted empire that includes music, media, and community initiatives. Shante, often referred to as "Boss Lady," is now responsible for managing all of Snoop Dogg’s upcoming projects. This list of ventures demonstrates the family’s commitment to diversification and legacy building:
  • Mt. Westmore: The hip-hop supergroup featuring Snoop Dogg, Ice Cube, E-40, and Too Short.
  • Snoopermarket: The rapper’s retail and lifestyle brand.
  • Snoop Youth Football League (SYFL): A non-profit organization focused on providing opportunities for youth in inner-city communities.
  • Triller Fight Partnerships: Snoop’s involvement in the boxing and entertainment space.
Her leadership ensures that the family's financial and creative interests are tightly controlled and strategically aligned, moving Snoop Dogg’s brand into a new, more centralized phase of management.

The Next Generation: Four Children and Their Independent Empires

While Snoop Dogg is a cultural icon, his four children are determined to build legacies that stand on their own merits, leveraging the family name while forging unique paths in diverse industries. This focus on individual entrepreneurship is a key aspect of the Broadus family’s modern identity.

Cori Broadus and the CHOC Factory Beauty Brand

The youngest daughter, Cori Broadus, has transformed her personal journey into a thriving business, the CHOC Factory. The brand, which is short for "CHOC," focuses on inclusive beauty and self-care, offering a line of lip products that embrace every hue. Cori has also been a vocal advocate for mental health, using her platform to discuss her struggles with lupus and depression, making her beauty venture deeply personal and socially conscious. Her recent pregnancy announcement in late 2024/early 2025 is a major family milestone, adding to the growing list of Snoop’s grandchildren.

Cordell Broadus: From Football Star to Creative Director

Cordell Broadus initially followed a path to college football, but he ultimately pivoted to focus on business and creative ventures. Today, he is a major force in the family’s corporate strategy. He holds the title of Creative Director for his father's new venture, Dr. Bombay Ice Cream, overseeing the brand's vision and marketing. Cordell is also a pioneer in the digital space, having worked with his father to launch digital weed farms in the metaverse and focusing on Web3 and gaming platforms. His work is centered on empowering minority creatives and building a lasting legacy in both real estate and technology.

The Ventures of Cordé and Julian Broadus

The other two sons are equally committed to their independent careers. Cordé Broadus, the eldest, is concentrating on the entertainment world, pursuing opportunities in music and modeling. Meanwhile, Julian Broadus, Snoop's son from a relationship with Laurie Helmond, is focused on the technology and promotions sector. He currently serves as the Executive Director of Promotions for Voxel X Network, demonstrating the family's broad reach across traditional and modern media.

The Expanding Grandchildren: Snoop Dogg’s Eight Grand-Babies

Snoop Dogg has embraced his role as a grandfather, or "Papa Snoop" as his grandchildren affectionately call him. The Broadus family has grown exponentially, with the rapper boasting eight grandchildren, with a ninth on the way from Cori Broadus. The grandchildren are a central focus of Snoop’s public life, with the rapper frequently sharing updates and photos on social media. The names of his grandchildren include:
  • Zion Broadus (Eldest, son of Cordé)
  • Elleven Broadus (Daughter of Cordé)
  • Cordoba Broadus (Daughter of Cordé)
  • Sky (Grandchild of Cordell)
  • Chateau (Grandchild of Cordell)
  • Symphony Sol (Grandchild of Cordell)
  • A baby girl (Born in 2023, name not widely announced)
  • Cori Broadus’s baby girl (Due in 2025)
Tragically, the family suffered the loss of one grandson, Kai, in 2019. Despite the loss, the growing number of grandchildren symbolizes the enduring strength and expansion of the Broadus dynasty. Snoop Dogg has often spoken about how being a grandfather has brought a new level of joy and perspective to his life, cementing the family's status as a powerful, multi-generational force in American culture and business.
snoop doggs family
snoop doggs family

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