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The Ultimate Guide To Chili's $6 Marg Of The Month: December 2025's Festive Flavor And Fan Favorites

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Every month, a new, vibrant, and highly-anticipated cocktail takes center stage at Chili's Grill & Bar, and December 2025 is no exception. This revolving drink special, famously known as the $6 Margarita of the Month, has become an industry phenomenon, cementing Chili's reputation as a top destination for affordable and creative cocktails. The program consistently delivers unique, full-sized margaritas at an unbeatable price point, making it a monthly ritual for millions of diners across the country.

For December 2025, the featured drink is the Merry Maker Marg, a festive and berry-forward concoction that has returned as a fan-favorite to celebrate the holiday season. Available all day, every day, this limited-time offer is the perfect way to cap off the year and enjoy a premium-ingredient margarita without breaking the bank. The monthly promotion, first launched in 2018, is credited with helping Chili's sell more margaritas than any other restaurant brand, a testament to its enduring popularity and creative mixology.

The Margarita of the Month Program: A Phenomenon Profile

The "Margarita of the Month" program is more than just a drink special; it’s a core component of Chili's brand identity. Since its launch in 2018, the program has driven massive traffic and generated significant social media buzz with its rotating, limited-edition flavors. The consistency of the $6 price point (though some regional locations or premium versions may vary slightly) is the key to its mass appeal.

Program Essentials and Key Entities:

  • Program Name: Margarita of the Month (or Marg of the Month)
  • Launch Year: 2018
  • Standard Price: $6 (Available all day, every day)
  • Base Spirit: Typically features Lunazul® Blanco Tequila
  • Success Metric: Chili's sells more margaritas than any other restaurant brand in the United States.
  • Annual Sales: Over 25 million margaritas were sold in 2024 alone, showcasing the program’s massive scale.
  • Core Concept: A new, full-sized, limited-time flavor is introduced on the first of every month.

This program is a masterclass in seasonal marketing, with each drink meticulously crafted to align with the month's theme, holiday, or general vibe. The use of high-quality spirits like Lunazul Blanco Tequila and premium liqueurs such as Cointreau ensures that the value proposition is unmatched, providing a premium experience at a budget-friendly price.

December 2025's Featured Marg: The Merry Maker

As the year draws to a close, Chili's is bringing back a beloved holiday classic. The Merry Maker Marg is the official $6 Margarita of the Month for December 2025, designed to capture the festive spirit of the season. This drink is a perfect blend of sweet, tart, and spirited, making it an ideal pairing for Chili's classic menu items like the Triple Dipper or Fajitas.

The Merry Maker Marg Ingredient Breakdown:

  • Tequila: Lunazul® Blanco Tequila
  • Liqueur: Cointreau
  • Flavor Base: Monin® Blackberry
  • Mix-in: Strawberry Puree
  • Profile: A deeply colored, berry-forward, and festive cocktail.

The combination of blackberry and strawberry puree gives the Merry Maker its signature vibrant red hue, perfectly matching the colors of the holiday season. This returning marg is a testament to its popularity, with many customers eagerly awaiting its annual comeback. It’s a must-try before it disappears on January 1st.

A List of Recent and Fan-Favorite Margs of the Month

Chili's success lies in its ability to constantly innovate, introducing new, creative, and sometimes viral flavors. The following list highlights some of the most memorable and popular Margaritas of the Month from 2025 and late 2024, demonstrating the program’s incredible range and topical authority.

1. The Witches Brew Marg (October Fan Favorite)

The Witches Brew Marg is arguably one of Chili's most successful seasonal margs, often returning due to overwhelming customer demand. It has achieved viral status on social media platforms like Instagram and TikTok.

  • Theme: Halloween / Spooky Season
  • Key Feature: Often features a dramatic, dark, or color-changing element. In some iterations, it was paired with the Good Witch Marg as a duo, creating the "Wicked Margs" promotion.
  • Popularity: A top-selling margarita that helped round out the spooky season.

2. The Radical 'Rita (May 2025)

Tapping into millennial nostalgia, the Radical 'Rita was a sensation that captured the spirit of the 1990s. Its unique presentation and flavor profile made it an instant social media hit.

  • Theme: '90s Nostalgia
  • Key Ingredients: Dragonfruit, Blue Curaçao, and Lunazul Blanco Tequila.
  • Key Feature: The cocktail was color-changing, swirling from pink and blue, adding to its visual appeal and clickbait potential.

3. The Autumn Breeze Marg (November 2025)

Perfectly timed for the transition into the cooler months, the Autumn Breeze Marg offered a crisp, comforting flavor profile that was a welcome change from the summer fruit margs.

  • Theme: Fall / Thanksgiving Season
  • Key Ingredients: Lunazul® Blanco Tequila, triple sec, fresh sour, orange juice, and cranberry juice.
  • Profile: A balanced mix of citrus and cranberry, evoking classic fall flavors.

4. The Shark Rita (August 2025)

Timed to coincide with the popular "Shark Week" television event, the Shark Rita was a fun, themed drink that showed Chili's commitment to topical marketing. Its vibrant blue color and playful name made it a summer standout.

  • Theme: Summer / Shark Week
  • Key Feature: Known for its bright blue color and playful presentation.

5. The Grand Mango Marg (September 2025)

A classic flavor elevated, the Grand Mango Marg combined the tropical sweetness of mango with premium liquor, making it a perfect late-summer and early-fall transition drink.

  • Theme: Late Summer / Tropical
  • Key Feature: Often utilizes a premium orange liqueur like Grand Marnier or Cointreau to enhance the tropical fruit flavor.

The Secret to the $6 Marg Success: Value and Innovation

The longevity and success of the Marg of the Month campaign can be boiled down to two factors: exceptional value and relentless innovation. By consistently offering a full-sized, premium margarita for only $6, Chili's has created a powerful incentive for customers to visit. This price point is often cheaper than a standard beer or glass of wine at many competitors, making it an undeniable happy hour deal.

Furthermore, the rotating nature of the menu ensures that the offering never grows stale. Customers are driven by curiosity and the fear of missing out (FOMO) on a limited-time flavor. This monthly cycle of excitement keeps the brand fresh and provides a constant stream of new, engaging content for both the restaurant and its patrons. The program’s commitment to using quality spirits like Lunazul Tequila further solidifies its position as a high-value offering in the casual dining space.

Whether you're a long-time fan of the Witches Brew or eager to try the returning Merry Maker Marg this December, the $6 Margarita of the Month is a compelling reason to visit Chili's. Don't miss out on the December 2025 special before a whole new flavor cycle begins in the new year.

The Ultimate Guide to Chili's $6 Marg of the Month: December 2025's Festive Flavor and Fan Favorites
chilis marg of the month
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